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If someone had told me it was possible to grow a business without social media when I first started working for myself, I wouldn’t have believed them.
Everything is all about social media now, especially if you’re a business. You need to be posting one to two pictures a day and three reels a week on Instagram, videos three times a day on TikTok, tweeting as often as you can to stay engaged with your audience, posting stories, posting ads, posting, posting, posting.
And you need to actually run your business on top of that?
What if you’re just one gal, like me?
It’s a recipe for burnout and trust me, I know all about that.
But now I feel like I’ve arrived at a place that feels good for me, and it doesn’t involve social media.
How to run a business that aligns with you
If you’re just one person like me trying to start or grow a business, the social media marketing aspect of it all can be really off-putting, and once you’re in it, it’s like there’s no way out and soon it can seem like there are no possible ways to make sales without Instagram.
But with everything in life, the most important aspect is you.
How do you want to feel when you’re sitting at your laptop typing away? How many hours do you want to put in a day? How much YOU time do you want to allocate each day?
Answer these questions and then set up the business around you. You run the business, it doesn’t run you.
Decide what you want to give your time to.
If you do want to use social media for your business but would rather avoid the bouts of burnout, try picking one and sticking to it.
(The same goes for personal use! You can read my blog post here about how you don’t need social media in your personal life too)
But if you’re ready to abandon ship, here are some helpful ways to grow your business without social media
How to grow your business without social media
Instagram, Twitter TikTok etc. have their good sides, but the shelf life of your content has about 24 to 48 hours to reach your intended audience and for them to buy your products or use your service.
But places like Pinterest, YouTube, Podcasts and Blog Posts are like tinned tomatoes. Those things never go bad.
This may surprise you but Pinterest is not a social media platform. It’s a search engine. Think Google but pictures (and aesthetic ones at that), but it’s not just all about the aesthetic. You can post a pin to Pinterest and it will STAY there. Anyone can find your pin at any point, even if you posted it 3 months ago. I have pins I posted around 2 months ago that are starting to do numbers within the past couple of weeks!
And Pinterest is a company that actually cares about its users. I even had a FREE consultation with an Advertising agent at Pinterest to help me with my marketing strategies! And THEY approached lil ole ME. Instagram would never.
YouTube and blogging on your own website are just the same. You don’t have to worry about your most recent content expiring because all someone has to do is type in the right words and your content can pop up!
What do all these platforms have in common?
SEO. Search-Engine Optimization.
It sounds intimidating but it really isn’t. Places like Pinterest, YouTube, even Etsy, Amazon and Podcasts, all have their own SEO tools and rely on keywords.
These are words that audiences are searching up to find the content their looking for. As long as you’ve got a few of those in your work, you’re pretty much golden. Then you can sit back, relax and let SEO do its thing.
Say goodbye to content calendars and stressing out about like counts for good.
I love using these tools for my marketing strategies instead of social media because the longevity of these platforms makes me feel like I can go at my own pace.
We’re all about treating ourselves like a garden here at candicedaphne.com and no garden wants to feel like it has to rush to grow. Think how long it takes to grow a tree and how beautiful they are instead of those pesky weeds that seem to pop up every other day.
That’s what I’m striving for anyway.
Looking to start a business and want to organize your time better? Read the latest JADEN magazine issue for tips on using a planner to reach your goals on your schedule. You can download your copy right now!
To hear more from me about self-discovery and forming new healthier habits, sign up to my newsletter and get your free self-reflection journaling guide, listen to my podcast or pick up an issue of JADEN magazine so you can hear from other people just like you on their self-discovery journeys.